Sextoy B2B Masterclass 2025 at Tonga

Introduction

On 5th and 6th of October, the exclusive Masterclass on wholesale erotic toys and B2B sextoy trends gathered industry leaders, including distributors, wholesalers, suppliers and retailers from Europe and America. As a key distributor and wholesaler, we proudly represented both our retailers and our extensive network of suppliers, highlighting the dynamic connections within the European wholesale market.

Event Highlights

Tonga Masterclass: Bridging retailers and suppliers

This Masterclass served as a vital platform for professionals across the supply chain. It emphasized the importance of supporting both retailers and collaborating closely with suppliers from Europe and America to meet evolving market demands.

Engaging Workshops for B2C Retailers

A key feature of the masterclass was the series of workshops designed specifically for B2C retailers, including both e-commerce and physical store customers. These workshops, led by European and American suppliers, enhanced product knowledge, introduced new products and provided a valuable opportunity to discuss emerging trends and developments. Retailers gained practical insights to better educate their teams and customers, boosting confidence and sales.

Exciting Promotional Activities

Suppliers added extra excitement to the event by organizing fun promotional activities, such as a raffle and a roulette game, where attendees could win attractive prizes. These actions not only increased engagement but also created a lively and memorable atmosphere, encouraging networking and participation.

Introducing new Dreamtoys Collections

During the masterclass, we also proudly presented our exciting new collections: BOLD, Guilty Pleasure, Glitz, Pulz, Love Signal and our sexy Advent Calendar. These collections were introduced with special promotional (bundle) discounts, allowing our retail partners to benefit from attractive launch offers. The targeted campaigns supporting these new lines aimed to encourage early adoption and maximize sales potential, making it an excellent opportunity for retailers to expand their product range with fresh, innovative items.

Two Festive Evenings with Delicious Dining

To celebrate the event and foster stronger connections, two evenings were dedicated to enjoying delicious meals at venues outside the office. These festive dinners provided the perfect setting to unwind, socialize and reflect on the day’s learnings over drinks and tasty food.

Key Insights

Customer Service as a Strategic Priority

The masterclass reinforced that customer service is essential for success in the wholesale erotic toys industry. Providing exceptional support to both retailers and suppliers fosters trust and long-term growth.

Enhancing Sales with POS Materials

Effective POS (Point of Sale) materials were showcased as vital tools to increase product visibility and educate consumers at retail locations. Suppliers presented innovative POS solutions tailored to the unique needs of erotic toy retail.

Product Education Drives Confidence and Sales

Educating staff and customers about product features, safety and benefits was highlighted as a key trend. Well-informed teams lead to better customer experiences and reduced product returns, benefiting the entire supply chain.

Sextoy Trends in the European Wholesale and B2C Market

The sextoy market is rapidly evolving, with several important trends:

End consumers are becoming more demanding. They expect higher quality, more information and a seamless experience.
Shopping experience is crucial. Buying an erotic toy is no longer just a transaction; it’s an entire experience that should extend into the home, building brand loyalty.
Competition is fierce. The erotic toys market faces heavy competition, with some retailers offering products at extremely low prices, challenging margins and brand positioning.
Global issues impact consumer behavior. Ongoing wars, political unrest and polarization are making end consumers more aware of their purchasing power and choices.

Our Role as Distributor and Wholesaler

As a distributor and wholesaler, we serve a dual role:

Supporting our retailers with high-quality products and excellent service
Partnering with suppliers from Europe and America to ensure a diverse and reliable product portfolio

This dual focus allows us to bridge the gap between manufacturers and end consumers effectively.

Conclusion

The Masterclass provided invaluable insights into the future of the European wholesale erotic toy industry. With a strong focus on customer service, innovative POS materials, comprehensive product education, engaging workshops, exciting promotional activities and memorable festive dinners, the event equipped distributors, wholesalers and suppliers to thrive in a competitive B2B and B2C landscape.

Special Thanks to Our Customers and Suppliers

A heartfelt thank you goes out to all the wonderful customers and suppliers who made this Masterclass truly exceptional. Your enthusiasm, expertise and collaboration brought the event to life and created an inspiring atmosphere for everyone involved. We deeply appreciate the energy and insights you shared, the innovative ideas you introduced and the spirit of partnership that made this gathering so successful. Your commitment to excellence and passion for the industry are what drive the future of the European wholesale erotic toys market.

Together, you made great things happen — from engaging workshops and lively discussions to exciting promotional activities and meaningful networking moments. We look forward to continuing this journey with you and building even stronger connections in the months and years ahead.

Thank you for being an essential part of this event’s success!

The workshops were led by a diverse group of suppliers, including:

Wicked Sensual Care, Shunga, Esterel, Triple A, Blush, Kheper Games, COTR, Sportsheets, Vvole, High On Love, NS Novelties, Evolved and Xgen. These are the brands they presented: