Author: Partners

written by b-Vibe

While anal play might have been shrouded in stigma over the years or seen as a niche product category, that taboo is fading and it’s now one of the fastest-growing categories in the pleasure product space. Anal play is for everyone, and there’s a growing demand for anal products from people of all genders and sexualities. Over the past few years, sales of anal toys have been climbing, and we’ve witnessed this firsthand at b-Vibe, where our anal toys have been gaining more mainstream recognition and garnering awards.

Whether they’re looking to explore prostate play or external stimulation, one thing is clear: for adult retailers, anal play is more than just a trend. It’s a shift in how we talk about sexual wellness. With the proper marketing, consumer education, and high-quality product offerings, retailers can maximize profits and support an essential part of sexual wellness. If you’re not investing in this category, you’re missing out on a big opportunity, and here’s why.

If you immediately think of butt plugs and anal beads as being the main products this category is composed of, you’re not alone. But in reality, this is an incredibly wide product category that shouldn’t be limited or simplified. While those products certainly are popular, there are also dilators, strap-on harness sets, prostate massagers, fisting toys, and even anal-specific lubes, enemas, and more. These products come in all shapes and sizes, and people across all experience levels and backgrounds are enjoying anal play. The diversity of these demographics is a major benefit for retailers.

At b-Vibe we have a steadfast commitment to digital self-education with our Anal Academy. It’s a cornerstone of our mission to help users understand everything about anal play. Providing accessible, comprehensive, and consumer-friendly information is essential and allows people to learn at their own pace with the help of how-to guides, blog posts, an anal-specific encyclopedia, a queer sex column answering consumer questions, and live video webinars. We also bolster efforts with our own podcast called The Plug Podcast. This variety of formats ensures people with different learning styles get the answers they need.

A part of that means providing accessories that are relevant to the lifestyles of the demographics you’re targeting. Once our consumers are educated on the safety and hygiene aspects of anal play via our educational resources, b-Vibe can be their one-stop shop for all the other accessories they need to complete the experience. We don’t just sell anal toys – we think big picture by selling a variety of lubes, balms, douches, enemas, and hygiene bundles that are relevant to people using our products. As a retailer, selling a full spectrum of thoughtfully curated, high-quality accessories alongside your bestsellers creates not only a more empowering experience for the customer but also an additional selling point.

Smart retailers know that the more you go the extra mile to provide knowledge and resources to your consumers, the more you’re considered a trustworthy and reputable authority in the industry that they can rely on and come back to time and time again. Today’s consumers want more than a well-designed product (although that certainly helps), and as a brand, going all in on education can give you an edge over the competition.

Today’s consumers are design-savvy and want a dependable product that’s earned some recognition from industry peers and consumers alike. Much of that boils down to offering high-quality toys by staying up to date with the latest innovations, whether that’s remote-control features, app-enabled toys, new materials, or exciting features. All of these things elevate the consumer experience and position you as a leader in your industry.

At b-Vibe, we’re so proud that two of our prostate toys – the remote control p-spot snug plug, and the remote control rimming p-spot plug – have earned the Red Dot Awards for design in 2025. In 2024, our b-Vibe 360 plug earned recognition for its unique ability to provide pleasure to the perineum while internally stimulating the prostate. As tech develops further in anal toys, the demand will follow. Being complacent leads to missed business opportunities, and we’re pleased to be at the forefront of pleasure tech and innovation as the possibilities of anal toys keep on evolving. In the sexual wellness world, you don’t stand out by playing it safe – you do it by taking strategic risks and filling a niche in the market that hasn’t yet been fully explored.

Cultural attitudes are shifting – our society is more sexually liberated than ever, and the power of the anal play category is gaining more and more traction as consumer demand increases. It’s not just a trend,it’s an opportunity for long-term increases in revenue. If retailers can use the above tactics to deepen customer loyalty, invest in education, and remain as inclusive as possible, they can lead the market and help redefine sexual wellness.

written by b-Vibe

written by Sportsheets

As the BDSM category continues to evolve and mature, premium restraint has emerged as one of the few bright spots in a highly competitive and economically unpredictable market. Sportsheets, with the launch of Velvet Noir, is not simply introducing another product collection. It is executing a carefully structured strategy that reflects where global intimacy retail is headed. This is about more than design. It is about giving retailers tools that balance consumer demand, profitability, inventory stability, and long-term category leadership.

For years, the BDSM category was often narrowly positioned as niche or advanced. Today, that’s changed. Mainstream conversations around consent, sexual wellness, and personal exploration have drawn in entirely new audiences. The customer base for bondage and sensory products is now broader, more design-conscious, and more experience-driven than ever before.

“We are seeing a more sophisticated customer walk through the doors,” explains Kelly Sofferman, Executive Vice President at Sportsheets. “Many couples are no longer intimidated by the idea of restraint, but they want it presented in a way that feels elevated, thoughtful, and approachable. They want products that fit into their lifestyle.”

That shift created the space for Velvet Noir. Consumers are seeking restraint products that deliver both emotional safety and tactile luxury. They want aesthetics that match the same values they apply to apparel, skincare, or home décor. For retailers, this presents a clear opportunity to build a premium BDSM business that attracts both first-time buyers and returning collectors.

Velvet Noir was never designed as a simple SKU expansion. The development process began with sensory research, market conversations, and close collaboration between Sportsheets’ design, production, and retail teams.

“BDSM is a highly sensory experience,” says Sofferman. “We focused on creating pieces that would engage multiple senses simultaneously, touch, temperature, weight, sounds. These details influence how restraint feels physically and emotionally.”

The signature marbled black and deep gray faux leather became central to the collection’s identity. Its rich swirling texture offers a visual depth that signals indulgence without intimidation. In hand, the hard to resist materials feel soft, sueded, and luxurious against the skin, but remain durable enough to withstand the physical realities of intimate play.

Hematite-plated hardware was chosen not only for its sleek, moody appearance but for its cool temperature play against the body. From the weighted swing of the chained flogger to the grip of a collar buckle, every piece in the Velvet Noir collection delivers a tactile experience that invites users deeper into exploration.

“This is not novelty restraint,” adds Sofferman. “We intentionally designed every item to deliver serious functionality with sophistication.”

One of Velvet Noir’s greatest strengths for retailers lies in where it sits on the pricing spectrum. While firmly premium in design and presentation, the collection is competitively priced to make premium BDSM more accessible for a wide customer base. This allows stores to build meaningful margins without pricing customers out of the category.

“We wanted retailers to have a premium line that still supports easy attachment sales,” Sofferman explains. “Customers can start with a set of cuffs or a collar, then return to build their collection piece by piece.”

The collection was also developed to support flexible merchandising strategies. Wall planograms, in-store boutique displays, and online cross-merchandising can all be easily built around Velvet Noir’s clean, unified aesthetic.

Key restraint pieces like the Handcuffs, Collar and Leash, and the Adjustable Hog Tie and Cuff set provide natural anchor points for entry-level buyers. More advanced consumers can then discover sensory accessories like the Collar with Nipple Clamps, Tuggable Nipple Clamps, and Silicone Nipple Suckers that expand their experience. Impact tools such as the Loop Paddle, Chain Flogger, and Strike Crop offer retailers a way to build out the sensory spectrum while helping customers evolve at their own pace.

“This is not a collection built for single-purchase novelty,” says Sofferman. “It was built to support multiple purchasing points over time.”

For retailers navigating today’s unstable economy, inventory decisions have become more complex. Fluctuating tariffs, rising shipping costs, raw material shortages, and unpredictable freight timelines continue to create pressure throughout the supply chain.

Sportsheets made operational discipline a central part of the Velvet Noir rollout. “Retailers need stability right now,” says Sofferman. “When they invest in premium inventory, they need to know it will arrive on time, stay priced consistently, and be fully supported at the sales level.”

To deliver that stability, Sportsheets invested heavily in supplier partnerships, material sourcing, and forecasting tools that allow the company to maintain reliable production and pricing. Lead times are tightly managed. Material specifications are locked in to avoid last-minute substitutions that can impact product quality or availability.

“This is where premium product demands more discipline,” adds Emily Silva, Production Line Manager at Sportsheets. “We secured long-term sourcing agreements early in development to give retailers confidence in both delivery and product consistency.”

By managing these risks behind the scenes, Sportsheets allows retailers to confidently merchandise Velvet Noir without the fear of gaps, substitutions, or pricing volatility.

While Velvet Noir has performed strongly in the U.S., its success in international markets reinforces the strength of its positioning. Through its partnership with European distributors like Tonga, Sportsheets has carefully tailored the collection for EU retail environments where design-conscious consumers place even greater emphasis on presentation and quality.

“Our EU clientele’s local expertise has been critical in helping us translate premium BDSM in ways that resonate regionally,” says Sofferman. “Their retail feedback has allowed us to fine-tune packaging, pricing, and category education for both chain and boutique formats.”

The result is a premium BDSM collection that travels well globally while maintaining consistent brand identity across regions.

Beyond product design and operations, one of the most critical factors behind Velvet Noir’s growing success is the comprehensive sales support provided to retailers.

“We know premium BDSM can still feel intimidating for some staff to present,” says Sofferman. “Our job is to give them the confidence to guide those customer conversations.”

Sportsheets provides its retail partners with:

• Digital product training modules
• Step-by-step upselling guides
• Custom planograms to maximize attachment sales
• In-store merchandising assets
• Live training webinars and ongoing retailer Q&A sessions

By investing in education and sales confidence, Sportsheets ensures that both seasoned staff and new hires can speak comfortably about premium restraint and sensory play.

“This strategy rewards confident sales teams,” Sofferman explains. “When staff understand the products, the buying experience becomes exciting for both sides.”

As the global adult market becomes more competitive, Sportsheets remains focused on building long-term value rather than chasing short-term trends.

“Velvet Noir is not a one-time drop,” says Sofferman. “It’s part of a larger strategy to elevate how BDSM is presented at retail for years to come.”

While additional premium developments remain in the pipeline, Sportsheets views Velvet Noir as a foundation for future innovation in both product design and retail category growth.

“This is where the BDSM business is headed,” Sofferman concludes. “Consumers want thoughtful design, retailers want sustainable inventory and support, and both want confidence in the brands they partner with. That is the kind of premium leadership we are building.”

written by Sportsheets

written by Blush

We’re thrilled to introduce two magical new pleasure products joining the whimsical world of Play With Me: Unicorn Dreams and Melody. These vibrant designs bring fantasy, versatility, and powerful performance together—infusing every moment with joy, imagination, and deeply satisfying sensations. Whether you’re curating a retail display or indulging in self-discovery, these playful new arrivals are designed to delight.

Saddle up and let the magic begin. Unicorn Dreams transforms pleasure into pure fantasy with its enchanting design and precision stimulation. From the spiral horn to the soft sculpted mane, every detail is designed to captivate the senses.

Key Features:

• 10 Magical Vibration Modes – Choose from 3 speeds and 7 playful patterns for a range of sensations, from teasing to toe-curling
• Pleasure Nubs for Pinpoint Stimulation – Expertly placed to intensify every touch and spark delight
• Flexible Head – Moves with your body for comfortable, customized pleasure
• Velvety Touch – Made from platinum-cured silicone wrapped in UltraSilk® for a smooth, sensual glide
• USB Rechargeable & Splashproof – Delivers up to 120 minutes of pleasure, anytime, anywhere.

Whether for focused clitoral stimulation, indulgent foreplay, or dreamy self-love sessions, Unicorn Dreams brings fantasy to life.

Tune into your desires with Melody, the beautifully balanced dual-ended vibrator that hits every note of pleasure. With deep, smooth vibrations on one end and fluttering, tongue-like sensations on the other, it’s a symphony of sensation.

Key Features:

• Two Unique Sensations in One Toy – 7 vibration modes (3 speeds, 4 patterns) and 7 tongue-fluttering settings for endless combinations of stimulation
• Versatile & Flexible – Ideal for clitoral play, G-spot indulgence, or whatever your body craves
• Premium Body-Safe Materials – Crafted from 100% platinum-cured silicone and finished in satin-smooth UltraSilk®.
• Waterproof & Travel-Friendly – IPX7 waterproof and USB rechargeable with magnetic charging for convenience and fun on the go.

Whether it’s a slow build or a sudden crescendo, Melody lets you compose your perfect pleasure experience.

“Play With Me is about creating products that are as joyful and imaginative as they are powerful,” said Verna Meng, Blush Founder & CEO. “Unicorn Dreams and Melody bring that playful energy to life through unique features and exceptional design.”

“We believe pleasure should be approachable, fun, and beautifully crafted,” said Matthew Spindler, Associate Marketing Manager. “These two new additions capture that spirit while offering real performance and versatility.”

“Customers love toys that stand out and deliver results,” added Denise Young, Blush Sales Representative. “Unicorn Dreams and Melody do both—making them must-haves in any pleasure product assortment.”

With their magical designs, premium materials, and powerful performance, Unicorn Dreams and Melody are sure to become fast favorites. These latest additions prove once again that Play With Me is where fantasy meets feel-good functionality.

written by Blush

written by Blush

Blush is once again setting a new standard in the adult pleasure industry with the highly anticipated launch of Quantum X, a revolutionary stroker that promises to redefine satisfaction for consumers and elevate the male pleasure category. As the latest flagship product in the renowned M For Men collection, Quantum X combines cutting-edge technology, meticulous craftsmanship, and a sleek, ergonomic design to deliver an unparalleled sensory experience.

As Blush’s mission is to push the boundaries of innovation and design to create extraordinary moments, Quantum X is not just a stroker. it’s a gateway to unprecedented pleasure. Engineered for both performance and versatility, Quantum X features groundbreaking Vortex ‘Wringer’ Technology, an industry-first thrusting mechanism capable of delivering up to 700 thrusts per minute. This powerful innovation is paired with 7 vibration modes and 7 stroking patterns, ensuring a fully customizable and immersive experience that caters to a wide range of preferences.

The stroker’s soft, textured interior is designed with stimulating ticklers that heighten sensation with every movement. To enhance the experience further, Quantum X also features an integrated warming function, replicating lifelike sensations and providing a deeply satisfying, immersive encounter. The sleek, ergonomic design ensures intuitive control and a comfortable grip for effortless usability, even during the most intense moments.

“Quantum X represents a bold leap forward in male pleasure,” said Denise Young, Sales Representative at Blush. “We’ve designed this stroker to not only surpass every expectation but also set a new benchmark for innovation and performance in the category.”

• Vortex ‘Wringer’ Technology delivering up to 700 thrusts per minute for unmatched performance.
• 7 vibration modes and 7 stroking patterns, offering customizable pleasure experiences
• A soft, textured inner chamber with ticklers for heightened sensations
• An integrated warming function, mimicking lifelike sensations for a deeply immersive experience
• USB-C rechargeable design, ensuring the device is always ready for peak performance
• A sleek, ergonomic exterior for solid grip and effortless control

Blush’s continued focus on innovation and quality has positioned them as a leader in the male pleasure category, and this toy is a testament to their commitment to pushing the boundaries of what’s possible. Whether for distributors or retailers, this product represents a significant opportunity to tap into a growing market with a one-of-a-kind offering.

Available now through Tonga BV, the Quantum X is poised to become a must-have in the M For Men collection. For more information and to stock Quantum X, visit Blush M For Men at Tonga.

With the launch of Quantum X, Blush is not just creating a product — they’re defining the future of male pleasure. By delivering innovation, performance, and unparalleled design, Blush continues to solidify its reputation as a trusted partner in the adult retail industry. Don’t miss the opportunity to be part of this groundbreaking advancement.

Quantum X is here—are you ready to launch into a new era of pleasure?

written by Blush

written by Pipedream

Amid the rise of digital fantasies and virtual escapes, PDX Elite ® dares to double down on the unmatched thrill of true, tangible pleasure. With bold new upgrades and unapologetically innovative designs, the brand invites you to rediscover solo satisfaction. No screens, no filters, just you and the electrifying pulse of next-level analog ecstasy.

Even as screens, avatars, and virtual fantasies dominate our world, PDX ELITE® stays anchored in the timeless truth that ultimate pleasure is — and always will be — decidedly analog. At the forefront of this sensual revolution is the redesigned FUCK-O-Matic PRO™ XL, a 50 percent larger, longer, and more indulgent descendant of the award-winning original. With five relentless suction rhythms choreographed behind a mirror-finish LED panel, it delivers one-tap access to unadulterated sucking bliss. No fumbling in the dark, no awkward remotes, just you and pure analog ecstasy.

Yet size is only part of the story. The Fuck-Gasm™ teases you into submission with its intermittent suction technology, pulling and releasing in tantalizing cycles while an intuitive dashboard lets you fine-tune every vibration nuance. Its ultra-soft sleeve feels almost sentient in its responsiveness, and an ultra-quiet motor hums discreetly in the background—guaranteeing your pleasure stays personal, even if your roommate’s curiosity does not.

For those craving a full-blown thrill ride, the Moto-Bator PRO™ roars to life on the back of a 7.4-volt high-torque motor. Turbocharged thrusting, three explosive vibration patterns, and two levels of warming heat combine to create a private roller-coaster in your pants. Rumbly vibrations reverberate through your core as multi-colored LEDs and a crisp digital readout transform each session into a pulse-pounding light show.

And if you’ve ever wondered what it looks like when your most intimate moments go high-definition, the ViewTube® Max View™ steps into the spotlight. Its transparent, ultra-soft sleeve magnifies every pulse and contraction so you see yourself larger than life, like you’ve never had the pleasure of seeing before. It’s not just a stroke, it’s a show, and you’re the star. IPX6 water resistance even lets you take the spectacle into the shower without missing a beat.

Forget hiding these toys on the back wall. PDX ELITE’s cheeky packaging and precision engineering have transformed solo pleasure into a front-and-center performance. Ditch the VR goggles and grab hold of the handset: when it comes to mind-blowing satisfaction, PDX ELITE is the real MVP, pumping new life into the beloved art of the stroke.

And resellers, take note: these analog all-stars are proven winners and guaranteed to be the MVPs of your shelves (no benchwarmers allowed!). Available at Tonga BV.

written by Pipedream

written by Evolved

For retailers looking to enhance or extend their product lineup, Evolved and Tonga introduce three innovative toys that promise to elevate your customers’ pleasure experiences. Each product is designed with cutting-edge technology and user-friendly features, ensuring satisfaction and enjoyment for all.

Evolved – Exciting new offerings no 1: Couples Therapy is the ultimate toy for partners seeking to deepen their connection. This unique device is perfect to get creative. It features two vibrating antennae and a throbbing, tapping spot! Powerful vibrations emanate from the curvy, flexible feelers as they form a circular opening that creates a buzzy embrace of its own. The stretchy finger loop at the toy’s center provides agile, secure navigation.

With three powerful motors, couples can explore 10 vibrating patterns in each antenna and 10 tapping patterns in the base, allowing for customized pleasure. The stretchy finger loop at the center provides agile and secure navigation, ensuring that users can easily control their experience. Made from phthalate and latex-free silicone, Couples Therapy is rechargeable and waterproof, making it perfect for playful adventures.

Evolved – Exciting new offerings no 2: For those seeking a more adventurous experience, look no further than Thrust Into Ecstasy. This poseable, thrusting toy is engineered for intense pleasure and satisfaction. It features chunky rotating prongs on its robust stimulator. Users can bend the textured, vibrating shaft in any direction they want as it thrusts wildly above the vibrating gyrations of 3 chubby “fingers”, designed to deliver intense sensation wherever they touch.

This toy offers 9 vibrating and thrusting patterns in the shaft which is insertable up to 14 cm. If that wasn’t enough, there are 9 vibrating and rotating patterns in the prongs. The possibilities are endless. Made from phthalate and latex-free silicone, Thrust Into Ecstasy is waterproof, submersible and USB magnetic rechargeable, making it a reliable choice for pleasure seekers.

Evolved – Exciting new offerings no 3: Introducing the Paradise Panty, the perfect blend of subtlety and excitement for those on the go. This curved vibrating oval is designed to be slipped inside intimate clothing, securing the fabric between two sides of its powerful magnet worn discreetly inside clothing. Soft and flexible dual-layered silicone with a textured inner side carries powerful vibrations through its colorful shape, with a rechargeable remote control that operates up to 7.5 meters away.

With over a 1 hour stand by time, users can enjoy the 10 vibrating patterns in a restaurant, theatre, airplane or just for a little excitement on the way home from work. The Paradise Panty is made from phthalate and latex-free silicone, and is both rechargeable and waterproof. This toy opens the door to spontaneous pleasure at any time!

These three exciting new offerings from Evolved — Couples Therapy, Thrust Into Ecstasy, and Paradise Panty — represent the pinnacle of modern pleasure technology. Their unique features, safety, and versatility make them must-haves for any retailer looking to attract and satisfy customers. By incorporating these innovative toys into your inventory, you can help your customers discover new levels of intimacy and pleasure.

Executive Sales Representative Steven Sav says, “Evolved offers award-winning designs and packaging that emphasize ingenuity and style, and we take pride in crafting each new line to inspire everyone to reach new heights of intimacy and pleasure. We’re so happy to have Tonga’s team representing our brands.”

Available at Tonga.

written by Evolved

written by Blush

We are thrilled to announce the launch of two exciting new products in our beloved Play with Me collection: Blush – Cuddle Cloud and Wanderlust. These beautifully crafted designs blend whimsy, innovation, and deeply satisfying pleasure, each inspired by the joy of discovery and the magic of imagination. These latest additions bring fresh, playful energy to intimate wellness. Let’s dive into the details!

This delightful handheld lay-on massager is perfect for those seeking relaxation and stimulation, floating them away to a realm of heavenly sensations. Here’s what makes the Cuddle Cloud, with its soft, pillowy shape, a must-have:

• 10 Enchanting Vibration Settings: With 3 speeds and 7 patterns, users can explore endless sensations whether aiming for clitoral stimulation or full-body relaxation.
• Whisper-Soft Pinpoint Stimulation: Delicate pleasure nubs at the tip enhance every touch, adding a unique dimension to play.
• Luxurious Feel: Made from platinum-cured silicone wrapped in UltraSilk®, this lay-on massager nestles perfectly in the palm and glides effortlessly across the skin for a soft, sensual experience.
• Travel-Friendly and Rechargeable: A compact design allows for easy transport, and the USB-rechargeable battery ensures 60 minutes of playtime anytime, anywhere.

This irresistible vibe set in soft pink is perfect for solo exploration or shared intimacy. Designed for spontaneity and pleasure, Wanderlust lets fantasies soar. Here’s why Wanderlust is a standout:

• Versatile Play Options – Comes with two powerful mini vibes: a precision wand with 12 vibration modes for pinpoint pleasure, and a wireless remote-controlled egg with 10 settings for deep internal stimulation.
• Discreet Charging Case – A sleek, suitcase-inspired case keeps everything discreet and ready for fun.
• Comfortable Grip – The silicone finger loop sleeve ensures a secure hold, offering full control over every pulse and vibration.
• USB Rechargeable – Hassle-free charging means it’s always ready for your next adventure in bliss.

“Play With Me is about creating pleasure products that are as fun and inviting as they are powerful,” said Blush Founder & CEO Verna Meng. “With Cuddle Cloud and Wanderlust, we continue our mission of designing approachable, innovative products that inspire confidence, curiosity, and connection.”

“Whether you’re drawn to the pillowy softness of Cuddle Cloud or the playful versatility of Wanderlust, these designs prove that pleasure should be imaginative, inviting, and beautifully crafted,” said Ian Kulp, Director of Marketing.

“Consumers want products that feel as good as they look,” added Blush Sales Representative Denise Young. “Cuddle Cloud and Wanderlust are perfect examples of how we merge thoughtful design with powerful performance, making Play With Me a collection that continues to delight.”

We believe that Blush Cuddle Cloud and Wanderlust will be exciting additions to your assortment, catering to a wide range of customer preferences. With their unique features and premium materials, they reflect the high-quality experience Blush is known for.

Discover them now at Tonga BV.

written by Blush