Author: Tonga Team
The Indulge Collection – where technology meets temptation
a new era of pleasure for the design-driven consumer
Retailers looking to elevate their adult toy assortment with products that balance high-performance engineering and luxury aesthetics will find an irresistible proposition in Guilty Pleasure’s Indulge Collection. This sleek trio of vibrators – Petal Play Muse, Aura Pulse, and Crave Bullet – is built for the modern pleasure-seeker: visually sophisticated, technologically refined, and always in sync with personal desire.
With an exclusive collaboration with Satisfyer, premium materials, and intuitive, trend-aware designs, this collection hits the sweet spot for today’s discerning consumer. Think: high-style intimacy tools that look as good as they feel, and come packaged to match.
Available to retailers now via Tonga, each product comes boxed with a scannable QR code that leads consumers directly to the dedicated Guilty Pleasure website. A smart, direct line to education, engagement, and purchase confidence.
Why Indulge Stands Out
In a crowded market of lookalike toys, Indulge offers retailers a curated range of sensual essentials designed to be:
- High-Tech, High-Touch: From air pressure wave tech to dual-ended functionality, each product prioritizes innovation with intention.
- Gifting-Ready: With gold-toned detailing, luxury bags, and sophisticated packaging, these are as giftable as they are desirable.
- Beautifully Branded: Modern, empowering brand language (both online and on-pack) appeals to customers seeking pleasure with purpose.
- Retail-Ready: Compact SKUs, attractive price points, and powerful performance make these ideal for first-time buyers and seasoned users alike.
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Petal Play Muse
Dual-ended indulgence with a blooming silhouette
Ideal for customers seeking both versatility and visual elegance, the Petal Play Muse offers a luxurious take on dual-ended stimulation. One end features petal-inspired curves for gentle teasing; the other delivers deep, pinpointed vibrations.
With 10 modes, gold-toned details, and body-safe silicone, this piece is a stand-out in the boutique space or any higher-end pleasure aisle.
Target Appeal: Couples, gift buyers, aesthetic-focused customers.
Retail Tip: Display with wellness and intimacy-enhancing accessories to boost basket size.
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Aura Pulse
Air pressure pleasure, redefined
Developed in collaboration with Satisfyer, the Aura Pulse offers touchless stimulation through 11 rhythmic air wave settings, housed in a velvety-soft, waterproof silhouette. Consumers looking for high-end tech without complexity will love its ease of use, magnetic charging, and travel-ready discretion.
Target Appeal: Tech-savvy users, wellness-oriented consumers, fans of contactless stimulation.
Retail Tip: Feature alongside bath & body items for a luxury self-care narrative.
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Crave Bullet
Minimalist, powerful, always ready
Small in size, huge in impact. The Crave Bullet is a rechargeable bullet that delivers 10 intense vibration patterns, encased in a smooth ABS body with gold-tone finish. Travel-ready, bath-friendly, and budget-conscious without sacrificing sophistication.
Target Appeal: Entry-level users, impulse buyers, younger demographics.
Retail Tip: Place at checkout or near cosmetics for spontaneous purchases.
Why stock Indulge toys?
The Guilty Pleasure – Indulge Collection is available through Tonga
Aesthetic meets function. This 3 toy collection is instagramable and has an on-trend appeal. With reputable partnerships and a smart design, consumers feel confident in the quality of these toys. Tech meets trust. Price points, packaging, and product appeal make Indulge a fast seller with high return potential.
All products are:
- Rechargeable
- Waterproof IPX7
- Body-safe and phthalate-free
- Packaged with premium bags and QR code access to brand storytelling
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Guilty Pleasure Empower Collection – Where Elegance Meets Intensity
In a market saturated with clichés and predictability, the Empower Collection from Guilty Pleasure stands apart, offering B2B partners a line that truly redefines modern BDSM.
Guilty Pleasure’s Empower Collection brings a new level of refinement to the world of BDSM. Designed for those who crave intensity with elegance, this line transforms restraint into an art form. One built on trust, connection, and deliberate sensation.
The Art of Balance: Power Meets Grace
Far from cliché, Empower is about balance: power that can be gentle, dominance that feels elegant. Each piece, from the Embrace Ropes and Radiant Reign Crop to the Sable Strike Flogger, is crafted from soft vegan leather and finished with gold-tone details that elevate both form and function.
Redefining Restraint: Luxury in Every Detail
This is BDSM redefined: textures that invite exploration, materials that respect the body, and designs that honour the dynamic between partners. Whether your customers seek sophistication in their play or wish to introduce luxury into their erotic accessories, Empower offers the perfect fusion of strength, style, and sensuality.
The Experience Sells
For retailers, this collection is an opportunity to offer more than just products. It’s a chance to inspire a conversation about consent, communication, and shared pleasure. The Empower Collection answers the rising demand for high-end, inclusive, and thoughtfully designed BDSM accessories, appealing to discerning customers who value both safety and style.
Discover the Empower Collection
Explore the consumer site guilty-pleasure.eu/empower-collection
For retail partners: tongabv.com/brands/guilty-pleasure/empower
Set a new tone for pleasure on your shelves. Sometimes, the most powerful statement is made with a whisper and a touch of gold.
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Guilty Pleasure Accents Collection – Where Detail Meets Desire
The Accents Collection by Guilty Pleasure is more than just accessories. It’s a toolkit for seduction. From shimmering nipple covers that catch the light to jewelled nipple clamps, each piece is crafted to elevate the mood and complete any look. Also available in the Accents collection is baroque-inspired light blindfold to heighten anticipation and to create a touch of mystery. These aren’t mere embellishments; they’re provocations, invitations to explore, and enhancers that turn routine into unexpected pleasure.
For B2B Partners
For B2B partners, the Guilty Pleasure Accents Collection represents an opportunity to offer clients the finishing touches that set their experiences apart. Whether it’s the glimmer of a gold cover or the tease of a draped clamp, these products are designed to surprise the senses and spark curiosity. Stocking the Accents Collection means providing your customers with the tools to create unforgettable moments; because in seduction, it’s never just an accessory. It’s the detail that makes the difference.
Accents Collection by Guilty Pleasure: Small details, big impact.
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Glitz by Dreamtoys for young, style-driven shoppers
What is Glitz
Glitz is a Dreamtoys collection that you can present to your customers as sparkling collection of sex toys specially designed for girls who go on an adventure to meet their own sexual needs. Key attributes include:
- Playfulness & sensuality:
- Vibrant colours:
- Accessibility:
- Design that makes a statement: the collection aims for a “wow effect,” offering young women both personal empowerment and something fun.
Free heartshaped glitter nipple pasties, stylish giftable packaging.
items like “Pinky Promise,” “Blue for You,” “Green Girl,” “Purple Pleasure,” each in bright, attractive colourways.
price range that balances quality with affordability.
Why young customers will be drawn to Glitz
Here are reasons why this collection resonates well with younger demographics, and why it can be a strong sales line for retailers targeting that segment:
Self-expression & visual identity
Younger consumers often want products that reflect their personality: colourful, stylish, social media worthy. Glitz’s colour options and the glitter pasties that come with the vibrators allow buyers to choose items that fit their aesthetic tastes.
Discovery & empowerment
Many young people today are exploring sexual self knowledge; they want products that feel safe, approachable, and not intimidating. With their playful designs, non intimidating names and the branding of adventure and fun, Glitz positions itself as a friendly entry point.
Social & gift potential
Perfect for peer gifting, partnerships, or sharing, either literally or via visuals/social media. A product that looks good tends to get talked about. Glitz toys are styled to be “stylish gifts” in addition to personal use. The included glitter pasties and the matching storage bag add to this. Packaging and presentation matter, which supports both gifting and word of mouth / social sharing.
Quality + affordability
Younger buyers care about value: something that is safe, decent quality, not super expensive, enough reliability, good looks. With their price points, the Glitz toys sit in a sweet spot: better than budget novelty, yet not expensive luxury. Glitz offers a perceived high value for style + function.
Brand trust & transparency
Emerging adults often research brands, expect safe materials and good functionality. Dreamtoys is an established brand. The QR code on the box brings shoppers to the consumer website where they will find specs, HowTos and FAQs.
Why Glitz Is a Win for the Young Segment
Glitz bridges the gap between aesthetic desire and functional wellness. It offers:
- Visual allure and style (which young customers often want as part of identity and self expression).
- Safe entry into self exploration via playful, non intimidating design and pricing.
- Good usability with quiet yet powerful vibrations, easy single button operation, easy single button operation and a USB-pin charging cable.
- A shareable product (socially, visually) which helps sales via referrals, social media.
- Good margin potential: mid priced with design cues that can command a premium over plain novelty items.
For retailers aiming to reach out to younger adult consumers (late teens 20s 30s), especially in wellness / self care / lifestyle channels, Glitz could be a valuable stock line. With good presentation, marketing and positioning, it has strong potential to drive not just sales, but brand loyalty.
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Guilty Pleasure Eclipse collection
A new standard in BDSM elegance
The BDSM and fetish market is experiencing growth, driven by mainstream acceptance, innovation, and a demand for premium, inclusive products.
In this dynamic landscape, the Guilty Pleasure Eclipse Collection stands out as a sophisticated, accessible, and highly marketable line that empowers retailers to capture both seasoned enthusiasts and curious newcomers.
Product Overview
The Eclipse Braided Pleasure Set is a comprehensive, 7-piece kit designed to deliver both visual allure and functional versatility. The set includes: Handcuffs and ankle cuffs with adjustable sizing, a braided mouth gag, a collar and leash, a blindfold and a spanking paddle. All elegantly housed in a luxurious, travel-ready bag for discreet storage and portability.
Each piece is crafted from high-quality vegan leather, featuring a signature braided design and gold-toned hardware for a touch of luxury. The soft-touch finish ensures comfort, making the set suitable for extended play and a wide range of users.
Unique Selling Propositions:
- Distinctive Design and Materials
- Inclusive and Accessible
- Benefits for retailers and ecommerce
- Premium materials and design allow for attractive markups, supporting retailer profitability.
- The elegant packaging and the travel bag that is included in the 7-piece set make for eye-catching in-store displays and easy online merchandising.
- The Eclipse Collection is perfectly positioned to capitalize on current BDSM trends. Consumers are seeking high-quality, body-safe, and visually appealing products.
- Gender-neutral and beginner-friendly designs are in high demand.
- The collection’s packaging and digital assets are optimized for online sales.
- The dedicated consumer website guilty-pleasure.eu helps retailers attract new users and fosters loyalty by offering product info and manuals.
The Eclipse Collection’s braided motif and gold accents create a cohesive, fashion-forward look that distinguishes it from utilitarian BDSM gear. The use of vegan leather not only appeals to ethically conscious consumers but also offers durability and a premium feel without the maintenance challenges of traditional leather.
Guilty Pleasure is renowned for bridging the gap between intimidating, niche fetish products and approachable, stylish pleasure gear. Even more so, the brand avoids the term BDSM and focusses on seduction, anticipation and surrender, mystery and revelation, about celebrating sensuality and empowerment.
The Eclipse Collection is designed for both beginners and experienced users, with adjustable features and ergonomic shapes that enhance safety and usability. This inclusivity broadens your customer base and encourages repeat business.
About Guilty Pleasure
Guilty Pleasure has established itself as an innovative, inclusive, and accessible brand in the BDSM segment. Its focus on unique materials like Datex and vegan leather, combined with a welcoming brand message, makes it a safe entry point for newcomers and a trusted choice for experienced practitioners. The Eclipse Collection embodies this ethos, offering both style and substance in every piece.
Why stock Eclipse?
- Capture a growing market: With the BDSM segment expanding rapidly, the Eclipse Collection enables retailers to meet rising demand for premium, inclusive, and stylish products.
- Differentiate your assortment: Stand out from competitors with a collection that combines luxury aesthetics, ethical materials, and functional versatility.
- Drive repeat business: The comprehensive set and high-quality construction encourage customer satisfaction and loyalty.
- Maximize merchandising impact: The elegant packaging and cohesive design make for compelling in-store and online displays, boosting conversion rates.
Eclipse: where elegance meets intensity
The Guilty Pleasure Eclipse Collection is more than just a set of BDSM accessories. It’s a statement of sophistication, inclusivity, and modern pleasure. For B2B partners, Eclipse offers a unique opportunity to elevate your assortment, delight your customers, and drive sustainable growth in a booming market. Stock the Eclipse Collection and let your customers discover where elegance meets intensity, one pleasure at a time.
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Pulz by Dreamtoys
The Pulz collection by Dreamtoys offers a suite of powerful, sleek, and technologically advanced vibrators designed to meet the diverse needs of modern consumers. For retail and ecommerce, Pulz represents not just a product line, but a philosophy combined with quality materials and technology.
A Collection Without Boundaries
Pulz’s philosophy is simple: true excitement knows no boundaries. Each product is crafted to amplify the senses and empower users to explore pleasure on their own terms, regardless of gender, orientation, or experience level. This commitment to inclusivity and bold design is evident across the entire collection, making Pulz a compelling addition to any retailer’s offering.
Meet the Stars of Pulz
Taylor: The G-Spot Up & Down Vibrator
Taylor is a luxurious, bodysafe vibrator featuring dual independent motors for simultaneous up-and-down motion and targeted G-spot stimulation. With three speeds for each function and four rhythmic patterns, Taylor offers a customizable experience. Its IPX7 waterproof rating and USB-C rechargeability make it as practical as it is pleasurable — ideal for customers seeking both quality and convenience.
Gladys: The Up & Down Duo Vibrator
Gladys takes dual stimulation to new heights with three motors, offering up-and-down movement and powerful clitoral vibrations with 3 motors. Its ergonomic design, waterproof build, and rechargeable battery ensure it’s ready for any adventure, whether solo or shared.
Phoebe: The Up & Down Anal Vibrator with Remote Control
Phoebe is engineered for versatility and safety, featuring dual motors, a sturdy anchor-shaped base, and a 10-meter range remote control. Its waterproof and rechargeable design makes it a standout for customers exploring anal play, solo or with a partner.
Morgan: The Up-and-Down Duo Vibrator with Rotating Beads
Morgan’s 3 motors up-and-down movements complemented by a gentle twist and rotating beads deliver a unique blend of sensations, while its elegant design and waterproof construction make it a premium choice for those seeking something extraordinary.
Blake: The Up & Down Duo Vibrator with Remote Control
Blake combines dual motor power with remote control convenience, offering a fully customizable experience and a variety of sensations. Users can indulge in stimulating up-and-down movements while the clitoral stimulator features vibrations. Customers can enjoy these features independently or together for a fully personalized experience. Its waterproof, rechargeable design and sleek aesthetics make it a must-have for adventurous couples and solo users alike.
Retailer Benefits
Stocking Pulz means offering your customers the latest in pleasure technology, backed by Dreamtoys’ reputation for quality and innovation. The collection’s bold packaging, modern aesthetics, and clear focus on user experience make it a standout on shelves and online storefronts alike.
All Pulz products are crafted from high-grade silicone and ABS, ensuring bodysafe, phthalate-free use. Features like independent dual motors, remote controls, and up-and-down movements or rotating beads set Pulz apart. IPX7 waterproof ratings and USB-C charging across the range mean more satisfied customers.
Shoppers can find the product specs, the manual and FAQs if they scan the QR code on the box which brings them to the Dreamtoys consumer website
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Dreamtoys Sexy Calendar 2025
As the gifting season approaches and consumers seek unique, memorable experiences, Tonga presents to you the Sexy Calendar 2025. This calendar is your opportunity to capture the attention of shoppers and delight your customers with a product that stands out, every single day of the year, and in every season.
Why Stock the Sexy Calendar 2025?
1. Unmatched gifting appeal, all year round
Unlike traditional advent calendars, the Sexy Calendar 2025 is not tied to any specific holiday or season. Its elegant, non-seasonal design makes it the perfect gift for birthdays, anniversaries, Valentine’s Day, or simply as a spontaneous treat. This flexibility means you can promote and sell the calendar throughout the year, maximizing your sales potential beyond the December rush.
2. Curated for curiosity and connection
Each calendar contains 25 individually boxed surprises, ranging from premium vibrators and luxurious lubricants to playful accessories and sensual games. Every item is thoughtfully selected to inspire exploration, deepen intimacy, and create unforgettable moments, whether for solo enjoyment or shared pleasure. The element of daily discovery keeps customers engaged and coming back for more.
3. Premium presentation, discreet packaging
The chic gift box is designed to impress on the shelf and delight upon unboxing. Its sophisticated look appeals to a wide range of customers, from adventurous couples to those new to sensual products. The discreet packaging ensures privacy, making it an easy sell both in-store and online.
4. Brochure and images
Search for ‘Sexy Calendar’ on the Tonga website or go straight to the Pleasure Boxes and find all the information and images needed to put this product on your website. A downloadable brochure is available as well. With the calendar’s broad appeal and high-quality contents, you can confidently feature it in your holiday campaigns, gift guides, and in-store displays.
What’s inside?
The Sexy Calendar 2025 includes a diverse selection of 24 products:
- Vibrating Finger Sleeve
- Sex Themed Playing Cards
- Cockring with Ball Strap
- Premium Lubricant
- Sexy Lace Mask
- Relaxing Massager
- Nipple Pasties
- Vibrating Wand Massager
- Masturbation Stroker
- Velvet Toy Bag
- Feather Tickler
- Cockring
- Soft Love Balls
- Smooth Anal Plug
- Premium Eye Mask
- Silicone Dildo
- Duo Vibrator
- Bondage Rope
- Vibrating Lipstick
- Adjustable Nipple Clamps
- Smooth Anal Beads
- Toy Cleaner
- Vibrating Stroker
- Vibrating Couples Massager
Each item is crafted to surprise and delight, ensuring your customers receive exceptional value and a truly memorable experience.
Order now, be ready for the holiday season rush
The Sexy Calendar 2025 is available for ordering now, making this the perfect time to stock up and ensure you’re prepared for the holiday season rush. With the increasing popularity of sex toy advent calendars and pleasure boxes, this product is a must-have addition to your lineup, offering customers a unique gift of discovery, excitement, and connection that can be enjoyed all year round.
Don’t miss out, order now and offer your customers the gift of discovery, excitement, and connection all year long!
Explore the Dreamtoys consumer website where customers can choose to reveal the contents of each box without spoiling the surprise for those who prefer to keep it a secret.
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Sextoy B2B Masterclass 2025 at Tonga
Introduction
On 5th and 6th of October, the exclusive Masterclass on wholesale erotic toys and B2B sextoy trends gathered industry leaders, including distributors, wholesalers, suppliers and retailers from Europe and America. As a key distributor and wholesaler, we proudly represented both our retailers and our extensive network of suppliers, highlighting the dynamic connections within the European wholesale market.
Event Highlights
Tonga Masterclass: Bridging retailers and suppliers
This Masterclass served as a vital platform for professionals across the supply chain. It emphasized the importance of supporting both retailers and collaborating closely with suppliers from Europe and America to meet evolving market demands.
Engaging Workshops for B2C Retailers
A key feature of the masterclass was the series of workshops designed specifically for B2C retailers, including both e-commerce and physical store customers. These workshops, led by European and American suppliers, enhanced product knowledge, introduced new products and provided a valuable opportunity to discuss emerging trends and developments. Retailers gained practical insights to better educate their teams and customers, boosting confidence and sales.
Exciting Promotional Activities
Suppliers added extra excitement to the event by organizing fun promotional activities, such as a raffle and a roulette game, where attendees could win attractive prizes. These actions not only increased engagement but also created a lively and memorable atmosphere, encouraging networking and participation.
Introducing new Dreamtoys Collections
During the masterclass, we also proudly presented our exciting new collections: BOLD, Guilty Pleasure, Glitz, Pulz, Love Signal and our sexy Advent Calendar. These collections were introduced with special promotional (bundle) discounts, allowing our retail partners to benefit from attractive launch offers. The targeted campaigns supporting these new lines aimed to encourage early adoption and maximize sales potential, making it an excellent opportunity for retailers to expand their product range with fresh, innovative items.
Two Festive Evenings with Delicious Dining
To celebrate the event and foster stronger connections, two evenings were dedicated to enjoying delicious meals at venues outside the office. These festive dinners provided the perfect setting to unwind, socialize and reflect on the day’s learnings over drinks and tasty food.
Key Insights
Customer Service as a Strategic Priority
The masterclass reinforced that customer service is essential for success in the wholesale erotic toys industry. Providing exceptional support to both retailers and suppliers fosters trust and long-term growth.
Enhancing Sales with POS Materials
Effective POS (Point of Sale) materials were showcased as vital tools to increase product visibility and educate consumers at retail locations. Suppliers presented innovative POS solutions tailored to the unique needs of erotic toy retail.
Product Education Drives Confidence and Sales
Educating staff and customers about product features, safety and benefits was highlighted as a key trend. Well-informed teams lead to better customer experiences and reduced product returns, benefiting the entire supply chain.
Sextoy Trends in the European Wholesale and B2C Market
The sextoy market is rapidly evolving, with several important trends:
- End consumers are becoming more demanding. They expect higher quality, more information and a seamless experience.
- Shopping experience is crucial. Buying an erotic toy is no longer just a transaction; it’s an entire experience that should extend into the home, building brand loyalty.
- Competition is fierce. The erotic toys market faces heavy competition, with some retailers offering products at extremely low prices, challenging margins and brand positioning.
- Global issues impact consumer behavior. Ongoing wars, political unrest and polarization are making end consumers more aware of their purchasing power and choices.
Our Role as Distributor and Wholesaler
As a distributor and wholesaler, we serve a dual role:
- Supporting our retailers with high-quality products and excellent service
- Partnering with suppliers from Europe and America to ensure a diverse and reliable product portfolio
This dual focus allows us to bridge the gap between manufacturers and end consumers effectively.
Conclusion
The Masterclass provided invaluable insights into the future of the European wholesale erotic toy industry. With a strong focus on customer service, innovative POS materials, comprehensive product education, engaging workshops, exciting promotional activities and memorable festive dinners, the event equipped distributors, wholesalers and suppliers to thrive in a competitive B2B and B2C landscape.
Special Thanks to Our Customers and Suppliers
A heartfelt thank you goes out to all the wonderful customers and suppliers who made this Masterclass truly exceptional. Your enthusiasm, expertise and collaboration brought the event to life and created an inspiring atmosphere for everyone involved. We deeply appreciate the energy and insights you shared, the innovative ideas you introduced and the spirit of partnership that made this gathering so successful. Your commitment to excellence and passion for the industry are what drive the future of the European wholesale erotic toys market.
Together, you made great things happen — from engaging workshops and lively discussions to exciting promotional activities and meaningful networking moments. We look forward to continuing this journey with you and building even stronger connections in the months and years ahead.
Thank you for being an essential part of this event’s success!
The workshops were led by a diverse group of suppliers, including:
Wicked Sensual Care, Shunga, Esterel, Triple A, Blush, Kheper Games, COTR, Sportsheets, Vvole, High On Love, NS Novelties, Evolved and Xgen. These are the brands they presented:
- Baci
- Blush
- b-Vibe
- Bodywand
- CleanScene / AquaClean
- Envy Menswear
- Evolved
- FemmeFunn
- Forto
- Fun Factory
- Gender X
- HighOnLove
- Kheper Games
- Lá Nua
- Lapdance
- le Wand
- NS Novelties
- Peekaboo
- Pipedream
- Playboy
- Ruf
- Satisfyer
- Secret Kisses
- Selopa
- Shaft
- Shunga
- Size-Up
- Sportsheets
- Teacher’s Pet
- The Cowgirl
- The Unicorn
- Waterglide
- Whipsmart
- Wicked Sensual Care
- Zero Tolerance
- Zolo